Halal Marketing Practices and Performance of Cooperative Societies in Ilorin Metropolis, Kwara State Nigeria

Authors

  • Mustapha Yusuf Ismaila Department of Marketing, University of Ilorin, Ilorin
  • Abdulazeez Sodiq Olamilekan University of Ilorin, Ilorin, Nigeria
  • Abdul Falilat Ajoke University of Ilorin, Ilorin, Nigeria

Keywords:

Halal, Halal Marketing, Cooperative Societies, Product Offering, Members’ Patronage

Abstract

The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had led to the existence of strong demand for halal products which most business firms now try to supply. This study examined the influence of halal marketing practices on the performance of cooperative societies in Ilorin metropolis. It uses members’ patronage of halal product offering and loyalty to dynamic product pricing as measures of performance. Multi-stage sampling method to was adopted to select the suitable sample size from the target population and multiple regression analysis was employed as analytical technique. Finding revealed that halal product offering has a significant influence on members’ patronage of Islamic cooperative societies.

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Published

2020-12-30

Issue

Vol. 10 No. 2 (2020): Volume 10, Issue 2, December 2020

Section

Research Articles